With a Scottish founder and wholesome, healthy CBD-infused products, I created a brand identity inspired by the green, open spaces of Scotland.
Each product has a different Scottish icon or motif, set on rolling (Scottish) hills. The granola is packaged in eco-friendly kraft pouches, while hot sauce is in recyclable glass bottles.
Purdie’s Incredibles CBD granola won the “best CBD edible” and “best overall product” awards in February 2019. Judges gave the product 10/10 for branding.
I designed the website, wrote the copy for the website and brochures, and took product photos.
For the launch of their vegan granola, I redesigned the labels. As CBD edibles are a relatively new market, I felt it was important for each product to also serve as an educational tool for the potential customer.